Florist Biggin Hill Privacy Policy
Introduction
At Florist Biggin Hill, your privacy is of the utmost importance to us. This Privacy Policy sets out how we collect, use, store, and protect your personal information in compliance with the General Data Protection Regulation (GDPR) and applicable UK data protection laws. This Policy applies to all customers placing orders with Florist Biggin Hill from Biggin Hill and the surrounding areas.
What Data We Collect
To provide our floral services, process orders, and enhance customer experience, Florist Biggin Hill may collect the following types of personal data:
- Identity Data: Name, surname, and, where appropriate, the names of recipients of floral deliveries.
- Contact Information: Delivery address, billing address, email address, phone number(s), and postal code.
- Order Details: Products ordered, card messages, delivery instructions, and special requests related to your order.
- Payment Information: Transaction details and payment method (note: we do not directly store payment card numbers, but such data may be securely processed by our payment processors).
- Correspondence: Communications with customer services or enquiries about your order.
- Technical Data: IP address, browser type, device identifiers, access times, and website usage data if you use our website.
Lawful Basis for Processing Your Data
Under GDPR, Florist Biggin Hill processes your personal data only when there is a lawful basis to do so. The main lawful grounds include:
- Performance of a Contract: Processing your data is necessary to fulfil your order, deliver products and services, handle billing, and manage customer relationships.
- Consent: In certain circumstances, such as sending marketing communications, we may seek your explicit consent.
- Legal Obligation: We may need to process data to comply with applicable laws, such as tax and accounting regulations.
- Legitimate Interests: We may process personal data as necessary to pursue our legitimate business interests, such as improving services or ensuring website security, provided your rights and interests are not overridden.
How We Use Your Data
Your personal information is used for the following purposes:
- To process and fulfil your order, including arranging delivery and handling payments.
- To communicate with you regarding your order or respond to your enquiries.
- To comply with legal and regulatory requirements.
- To improve our goods and services, and enhance your shopping experience.
- To conduct internal record keeping and administrative purposes.
- If you have consented, to send you promotional emails or offers about our products and services.
Data Retention Periods
Florist Biggin Hill retains your personal data only for as long as necessary to achieve the purposes described above, to comply with our contractual and legal obligations, and to resolve disputes.
- Order Data: Personal data related to orders is typically retained for a period necessary for tax and accounting purposes, usually up to seven years.
- Marketing Data: If you have consented to receive marketing communications, we will retain your information until you withdraw your consent.
- Technical Data: Website usage and analytics data is retained as necessary for analysis and security, typically no more than 26 months.
Once data is no longer needed, it will be securely deleted or anonymised.
Data Processors & Third Parties
To operate our services, we may share your personal data with reputable third-party service providers, acting strictly as data processors under GDPR. Examples include:
- Payment Service Providers: To safely process transactions and refunds (payment card details are not stored by us).
- Delivery/Courier Partners: To deliver flowers and gifts to recipients as specified in your order.
- IT and System Administration Providers: For website hosting, support, storage, and communications.
- Professional Advisers: Such as accountants, lawyers, or auditors if needed and as permitted under the law.
We require all third-party processors to respect the privacy and security of your data, and not to use it for their own purposes. Data will not be transferred outside the UK or EEA unless adequate safeguards (as required by GDPR) are in place.
Your Privacy Rights
As a data subject under GDPR, you have several important rights regarding your personal data:
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You can ask us to correct or update inaccurate or incomplete data.
- Right to Erasure: Under certain conditions, you may request the deletion of your personal data.
- Right to Restrict Processing: You may request that we limit the way we use your data.
- Right to Data Portability: You have the right to receive your data in a structured, commonly used format and have it transferred to another controller where technically feasible.
- Right to Object: You can object to data processing in specific circumstances, such as for direct marketing purposes.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time. This will not affect the lawfulness of processing before the withdrawal.
- Right to Complain: If you believe your data protection rights have been breached, you may lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.
Data Security
Florist Biggin Hill takes data security very seriously. We implement a variety of technical and organisational measures to protect your data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These include encrypted connections, secure storage, regular access reviews, and trusted partners with strong data protection standards.
Policy Scope & Updates
This policy applies to all customers placing orders with Florist Biggin Hill from Biggin Hill and the surrounding districts. We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updated versions will be made available on our website with a revised effective date.
Contacting Us
If you have any questions regarding this Privacy Policy or how your personal information is used, please contact us via the contact details provided on our website or by writing to our registered address.
Thank you for trusting Florist Biggin Hill with your personal data. Your confidence is important to us, and we are committed to respecting your privacy and protecting your information at all times.